67 QUALIFIED LEADS IN 60 DAYS
LinkedIn and Google Ads B2B campaign targeting C-suite executives for high-ticket coaching packages.
67
Qualified Leads
8
Closed Deals
$120K+
Revenue Generated
$180
Cost Per Lead
12%
Close Rate
THE CHALLENGE
Where They Started
- 1Very niche audience (C-suite executives)
- 2High-ticket offer ($15K+ packages)
- 3Long sales cycle typical for B2B
- 4Need to establish credibility quickly
THE STRATEGY
Our Approach
Precision targeting on LinkedIn combined with Google search ads to capture high-intent executives ready to invest in leadership development.
- LinkedIn Ads: Targeted by job title, company size, and industry
- Google Ads: Keywords around executive coaching and leadership development
- Lead Magnet: "Executive Leadership Assessment" with personalized results
- Nurture: High-touch email sequence with case studies
- Sales Process: Discovery call with clear ROI presentation
THE EXECUTION
60 days Timeline
Week 1-2: Set up tracking and created leadership assessment. Built landing page with executive-focused messaging.
Week 3-4: Launched LinkedIn ads targeting VP+ titles at companies with 500+ employees.
Week 5-6: Added Google search campaigns. Refined LinkedIn targeting based on early data.
Week 7-8: Scaled winning audiences. Hit 67 qualified leads with 8 closed deals.
THE RESULTS
67 qualified leads, 8 closed at $15K+
67
Qualified Leads
8
Closed Deals
$120K+
Revenue Generated
$180
Cost Per Lead
12%
Close Rate
“I was skeptical that ads could reach executives. The targeting precision on LinkedIn proved me wrong. Quality leads who actually book calls.”
Executive Leadership Coach
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